Effective June 1, 2025, Asahi Shuzo Co., Ltd. will change its name to Dassai Inc.
Background of the Name Change
As a brand rooted in Japan’s traditional craftsmanship, we aim to take on the global market and establish ourselves as the world’s DASSAI. To further expand the market opportunities revealed by the New York sake brewery launched in September 2023 and accelerate our penetration overseas, we are changing our company name to strengthen recognition as a global brand.
In terms of revenue, we aim to grow from the 19.5 billion yen (USD 125M) recorded last fiscal year to a target of 100 billion yen (USD 639M). This will include 30 billion yen (USD 191M) from the domestic market and 70 billion yen (USD 447M) from overseas sales.
Domestic and International Initiatives in the Near Future
This year, on the international front, we will open a restaurant in Paris, France, in collaboration with Yannick Alléno, a chef with two three-star Michelin restaurants (L’IZAKAYA DASSAI Yannick Alléno). We will also become the first sake brand to sponsor the Academy Awards and serve Dassai sake at the awards ceremony in March. At the Expo 2025 Osaka-Kansai, we plan to sell Dassai brewed with music inspired by the Vienna Philharmonic Taste in the Austrian Pavilion.
Domestically, we will begin construction of a new brewery (the 3rd Brewery) this year, which is scheduled for completion in the spring of 2028. Meanwhile, the New York brewery’s Dassai Blue sales in 2024 are projected to reach $4.24 million (660 million yen), with a production volume of approximately 110,000 liters (equivalent to 156,000 720ml bottles). Although it is still in its early stages, distribution is gradually expanding, primarily in New York and California.
To introduce Dassai to those who have never experienced sake, we plan to hold 1,000 events annually in collaboration with liquor stores and restaurants, primarily in Japan.
Commitment to Society and Growth
As we aim for 100 billion yen in revenue, we believe that companies should contribute to society. To express our gratitude, we will continue donating 1% of our sales to charitable causes.
Dassai MOON: Brewing Sake on the Moon
Finally, we are moving forward with the project we announced last December to brew Dassai sake on the moon. Details regarding the sale of a single bottle of Dassai MOON – Space Brew will be announced soon.